I’ve been marinating in Texas for three weeks now. I haven’t had a moment to read, let alone blog. I ached to type a few lines or catch up on missed posts. Today I am blessed to have a few spare seconds to pound the keys.
On the way to Texas, I had an encounter with Wendy’s where I had to question what breakfast truly is, and how I am quite short tempered when it comes to me not getting what I want. The collision of choice actually started at the Mcdonald’s and ended at the Wendy’s.
Mcdonald’s is normally one of my favorite replacements for “oh gee we don’t have time to cook breakfast” or we are away from home. Especially, when you are not too sure about the cuisine at the local shake n’ bake. As usual, I ordered a breakfast burrito. What I got was plastic cheese, hard tortilla, and four-day-old eggs. Of course, now, we are already back on the road so I angrily threw it back into the bag and patiently waited for our next piloted stop.
That particular pilot boasted a Wendy’s. Scanning the menu I did not see anything I recognized as normal morning food. The top choices were Breakfast Panini” followed by a “Äritsan Egg Sandwich”. Clearly annoyed I asked the lady at the counter if they had a normal a.m. sandwich. To which she replied, “What do you consider normal”? “I don’t know, a sausage and cheese biscuit?” “Sure we have one of those”, she said also annoyed. Five minutes later I departed happily having found a familiar entree’.
As we drove, I thought about another such moment that happened years before when I was young and working at our local pharmacy. An elderly woman who frequented our store often was in despair because she couldn’t find her vitamins. I stopped to help her scan the aisle for her familiar brand. I didn’t have to look long before I located them. They now had a different label and that was throwing her off. She put them back after I handed them to her untrusting of the new format. I thought to myself, what is all the fuss about? The label is the only change. Wanting to help I dutifully called another store and secured four bottles with the familiar label. I solved her problem for the short time but eventually, she would have to accept the change or buy another brand.
I’m not quite her age now, but I do see what all the fuss was about. I want everything to stay the same. I see no reason for odd breakfast sandwiches or additives to products that weren’t there before. I hate new labels too, it makes my product harder to locate. Why is no one marketing to our generation anymore? Why does food now have to have a peppy name, and unnatural breakfast ingredients?
My biggest gripe yet came with the passing of the founder of my favorite chicken sandwich store. The man’s tombstone hadn’t even arrived before his descendants started hacking the menu. The first thing to go was Carrot and raisin salad and Cole slaw. They replaced it with Kale superfood. Yuck! Then this month chicken salad hit the chopping block. I’m now silently protesting and wondering if the sandwich that made the company famous is next.
Marketing campaigns have gone into overdrive, putting out new and improved everything at an alarming rate. Look at cell phones and computers. You barely unpack them and they are already outdated with their replacement already announced.
This month I was forced to buy a new computer (more about that in a later post) it came packaged in a gift box! The lid lifts off the box, and the tablet was wrapped in fancy paper. I wonder if my computer would have been cheaper if they had skipped all that and used the normal brown slide-out cardboard box with styrofoam packing?
I would announce this as an off-topic blog but this is why we all own so much stuff. We get bored with our current product and when its replaced the ancient one gets tossed into the junk drawer or bin. When my husband and I started downsizing we still had PDA’s! They were hot in our day if you are from the younger set, PDA’s were like smartphones without ringers. Not as many features, but we thought we couldn’t live without them, now look where they are.